Brand Transformation
Atlas Financial needed to modernize their 4-year-old brand identity to appeal to younger investors while maintaining trust with existing clients. Our 12-week rebranding process included:
Logo System
Created a flexible logo system with primary, secondary, and icon-only versions for different applications
Color Strategy
Developed a sophisticated color palette combining trustworthy blues with energetic accents
Typography
Selected custom font pairings that balance professionalism with approachability
3D Elements
Designed dimensional graphic elements representing growth and stability
Brand Applications
Project Impact
42%
Increase in brand recognition surveys
28%
Growth in younger client demographic
1.5M+
Media impressions from rebrand launch